The images also bring visits! I give you the
20 keys that from my experience will help you get your images out of the first
ones on Google.
the images of our website on Google can be a real dilemma but, fortunately,
there are ways to do it well and that do not take long to give results.
talk about SEO for images ; a set of simple techniques,
which many ignore and do not apply, and that is precisely why it is a fantastic
possibility to bring quality visits to your website from
Internet search engines, such as Google.
say, many do not know that you can “do SEO” on the images,
or simply do not apply believing that it is not important, Serious
error! I already guarantee that it is! And if you don’t take
advantage of this opportunity before, some company of your competition will end
up doing it sooner or later.
images are not a simple fill or an ornament of the text; they have the
power to raise the overall SEO of your website against Google.
biggest excuse of some Webmasters or Web page owners is that search
engines do not read videos or images. This is true but, what they
forget, is that each image or video can include a textual description (what we
call “ALT text” or “Alternative text”) that search engines read, track and
value; This way they get a clearer idea about the content you are
that reason, adding a clear and simple description to the images is part of
what we call SEO for images, but there are many other factors that
you should consider if you want to optimize the images of your website,
and here I will tell you.
now you know that, if you have an internet business and Web project, you must
work and improve the SEO of your Web page every day. And let’s
not fool ourselves; it requires a lot of technical knowledge (that you can
find for free from this Blog!) and time every day.
is why, if you need a hand with the SEO of your Web, from GSS
give you a cable with our SEO optimization services that,
among many technical aspects and online marketing, we help you completely with
this whole SEO optimization issue of pictures.
images are important for SEO?
you already know that, SEO, includes all the factors that involve the
optimization of a Web page, and yes, dear reader; images are an
important part of your website, especially if you have an internet business
or website that seeks to attract the user’s attention.
well, that would not be almost any Web page on the Internet
today? Exact! No website is excluded from SEO for images!
that we have laid the groundwork, I can tell you that images are important
because they make the content more attractive, improve the user experience,
provide timely (and additional) information to search engines and can make you
is very likely that a user who enters your website will leave there almost
immediately if the content shown is a lot of words and sentences without air,
without color, without images. This causes the bounce rate to fire and
even you end up receiving a Google penalty!
is hard reading statistics and,
if its algorithm tells you that people have a good experience on your website,
you will fall for grace and improve your ranking in your list of
results. But it happens exactly the other way around if you see the
a picture worth a thousand words? Of course! But yes, you do not need
to convert your Web page into an image lab, but to optimize its use.
an image without optimizing it in SEO is much worse than not adding any.
and position your website on top of Google!
trap or cardboard; we develop realistic web positioning (SEO) campaigns on
Google and other search engines, with our feet on the ground, faithful to the
profile of your company and with results that give results.
Let’s talk about your SEO in mysore!
tips to improve the SEO of your images
the million dollar question: How are images “optimized” for SEO?
are many theories and legends that run on the Internet, but I stick to what I
have been able to demonstrate with my experience, to what really works for us
today, with the campaigns, of our clients, of Web positioning in search
Choose images according to your content and quality
said, the images should not be seen as an ornament or a fill; rather, they
should be valued as part of the persuasive text of
your website, so we must have a clear strategy when choosing them.
golden rule for positioning images on Google is to use relevant
images , which are related to what your content is offering and that
are of high quality, because who supports, at this point, a blurred or low
quality image? The images must be your ally to convey an idea to the
public, not to confuse it.
as your text should be of the highest possible quality, your images
deserve the same treatment. Nobody will take you seriously if your text
talks about medicine, for example, and you accompany it with fashion
images. And Google’s algorithms will probably think you’ve gone crazy!
Set aside free images from Internet galleries
this point, I think most of us know by heart the typical Stock images that are
often used on the Web. And as? They are the same as always!
my idea is to help you make your content authentic and optimized ,
I recommend that you do not put down all the effort involved in optimizing your
images when using stock images; Leave those generic images aside, and
upload your own, or from paid galleries and little views.
will have a better SEO if you try hard because your business
creates its own images; those that nobody else will have on their cover,
those that improve the user experience, decrease the rebound of visits and, in
the end, improve the positioning of the Web.
you do not know how to obtain adequate photos of your company, you could leave
it to the marketing department, because they will know how to help you, or that
member of your photography fan team, could I help you? It’s easier than
downloading the typical trivial photos you find everywhere!
Be careful with the copyright of the images you
images you use could lead to a serious and costly copyright problem, so be very
careful where you download them.
avoid this, I recommend you to filter the images on Google, to see
only those that are free of copyright, or download from online galleries like
Pixabay although, as I already told you, these images people know them by heart
and may not be what you are looking for.
might be thinking, ‘ donkey returns to wheat’; But my idea is
to persuade you to focus on creating your own images, as you will be original
and more competitive in your niche.
Choose high quality images, but in the right size!
a good relationship between the quality and size of the image,
achieving the perfect balance, can be very complicated. In fact, it is one
of the parts of SEO for images that people have a harder time
understanding and practicing, but you’ll see how it’s nothing from the other
you know that publishing sharp and high-quality images on your Web is something
that benefits you, in front of the users of your Web and in front of Web search
engines. But you must bear in mind that this also influences the size
(“weight”) of the file, which decreases the loading speed of the Web,
increasing the waiting time of the user to visit, which translates into a bad user experience with the
design of your Web and, as Google can predict and
for the SEO positioning of
very large images will slow your Web page and Google will not forgive
you; your ranking in the results will decrease.
have all had to deal with this issue on more than one occasion.
solve it you need patience and certain knowledge in image editing programs, to
modify or reduce the size of the image before uploading it to WordPress or your
Web. Some tools such as Paint, JPEGMini , FileOptimizer , Mac
Preview , TinyPNG or Adobe PhotoShop could
help you reduce them without sacrificing their quality.
prevent your Web from slowing down and you will continue to have
images that exceed the search engine standards.
Modify the file size through add-ons
WordPress is the most
Management System (CMS), most useful and easy to
are many advantages of using WordPress and plugins represent
one of its greatest benefits. InWordPress there is a plugin for anything important of
SEO that you can think of, so there are also to modify the size of the files.
plugins such as Hammy , SEO Friendly , Insanity , WP
Smush , among others, can make this work easier for you and the best
thing is that if you do not already have them installed that will not prevent
you from reducing the size of the images you are already using ,
because the plugin It does it automatically. Right now it would be a good
time to install them!
Use ‘responsive’ images
users access your website from their mobile devices, so you should consider
this when uploading images.
users will not have much inconvenience with this, since as of version 4.4 of
this CMS the SRCSET attribute has been automatically
implemented, because the images are 100% responsive.
all other web page platforms, they should add the SRCSET attribute
within the IMG tag of the HTML, to ensure that the images are viewed in the
correct size from any device.
Choose the appropriate file type
are three basic types of image files, and few know the differences between one and
- JPG files:
this type of file is the most popular, because it uses files that are not very
heavy and have high compatibility, so it is very easy to use; however, it
usually compromises image quality. JPG files can be very useful if you
have an e-commerce, as it lets you show quality images at a small size.
- PNG files:
this option is a good bet for your SEO, especially for images that contain text
and should be of the highest possible resolution; as you should imagine,
its disadvantage is that its size is increased compared to JPG files.
- GIF files:
GIFs are increasingly popular, as they are fun and dynamic, but they are not
always a good alternative. I recommend using them for simple, small images
that do not demand many colours or high resolution. On the contrary, they
are fabulous for decorative images or thumbnails.
Use the SVG format for vector or interface images
you know the SVG files? SVG or Scalable Vector
Graphics is a vector file that not everyone knows, but it is very
efficient to prevent a Web from becoming overweight due to large images.
SVG format allows you to load quality images with a small size (“weight”) of
images are useful, you should take advantage of the SVG file. For
example, for icons, logos, texts, etc., it will be very practical.
of its advantages is that they do not lose resolution by zooming in or out,
and they are indexed in the same way as a PNG or JPG image.
Rename images based on your content and target
you publish an image, it will not be relevant for the SEO of your Web page that
you upload it with its generic name of the gallery where you bought it, or with
a random name. You must customize the name of the file that is
understandable and according to what you are saying in the accompanying text.
is, an image named “imagen005-woman-reading.jpg ” that
accompanies a text that talks about advertising and online marketing, has no
meaning or value for SEO. Renaming the image to something like “advertising-marketing-online.jpg”makes
much more sense and value for the SEO of your Web content.
practice fascinates search engines like Google, as it has the ability
to read that information and so they will classify the content of your
website much better.
the images you use with the target keywords of your content.
efficient way to customize the name of the images is to add the main
keyword of your content in it, as long as it represents the image, and
make the file name contain a timely and short description.
course, this makes posting content on your website a bit more laborious for
you, as it requires being a bit thorough to choose the most suitable file
names, while you will need some more time to customize all your files
multimedia library but, believe me, dear reader, it’s worth that little extra
Consider the “ALT Text” and “Title Text” tags
Text tag rarely provides information to the user, but remember,
we are talking about SEO for images , so we have to think
about search engines, such as Google and, they highly value the information
contained in these tags, because Tell you what it is about and add more content
to the text surrounding the image.
ALT text of a key image for SEO; Give Google more content (and keywords)
to the text surrounding the image.
you work in HTML, you can include the “alt” tag, plus the description of the
image, which must be enclosed in double quotes, inside the “image” tag, such
src = “system-marketing-online.jpg” alt = “Work system
of an online marketing agency” >
this tag, use the objective keyword of your text and a clear,
but short description that defines what the image is about.
type of communication is what Google and other peers look for.
you work on WordPress, the work is even easier, because when you add an image
in this CMS, WordPress by default will show you a tab where you are going to
add the description; It’s called ‘ Alt text ‘. You
put the label, and in the box below you add the brief description of which I
speak. Optimizing SEO images in WordPress is very simple, as you
the case of ‘ Title text’, this function will be relevant only for
users who search from a desktop computer or from a device or laptop that allows
them to use mouse. But that does not mean that you should discard this
function, rather it is about not distinguishing people and improving
the usability of all of them; key to improve the SEO of
a web page.
text is similar to Alt text only
that the user, in this case, does see the text that this label contains, when
moving with the mouse pointer over the image. To make the most of it, I
recommend that you also include this description within the text (before or
after the image), but naturally, so that all users can take advantage of it
regardless of the equipment they use.
Include subtitles in the images
subtitles of the images have the ability to attract more public, as they have
the power to catch the reader’s eyes and empathize the audience better.
show that, including subtitles in an image, makes it easy to scan the
content of your Web. Usually, people crawl content through titles
and subtitles; those phrases or short sentences that respond to a
is very favourable if you learn to create subtitles of attractive and
punctual images. Of course, when creating them, consider whether they are
useful for the user, and not for search engines. When the first is
achieved, the second will be derived from the first.
The thumbnails are advantageous
thumbnails can be advantageous for your website, especially if you own an
e-commerce, as it is a simple way to display your products without taking up
much space on the page.
course, you must take care of the number of thumbnails you
include so that the loading speed of your website is not affected.
it is necessary that you modify the ALT attribute of the
thumbnail so that it is not the same as the normal-sized image, because you run
the risk that the search engines will index it instead of indexing the large
image. And that is not what we want!
Do not abuse decorative images
those images of backgrounds, borders, buttons, icons, among others, that are
not part of your products, are known as decorative images. Many are
attracted to them, as they add an extra in the aesthetics of the Web.
decorative images could be a real nuisance, because they saturate the
page and make it look heavy, while it can influence the Web to
take longer to load.
much as possible, reduce the amount of decorative
images, take care of the weight of each file and opt
for SVG or vector images , as I explained that these
are lighter and may be more favourable in certain cases.
Includes structured data in the images
data provide search engines with better organized, clearer and more
timely information about your content, that’s why I always remind people to
include them on their website. And it must not be different for the
Images accepts that you use structured
data in images, recipes and videos. This will make your images more
traceable and will be better positioned.
you want your images to appear in Google image searches, it is highly
use structured data in them.
Create a sitemap for your images
A sitemap or sitemap is
a file in which all pages of a site are added to facilitate indexing; this
index can be very helpful for indexing your images, so you have a better
chance of appearing in Google image searches.
Google tells you how to create an XML
sitemap easily. But if you upload
images through WordPress, it is much simpler, because the ‘ Google XML
Sitemap for images ‘ plugin will help you create this site
Add the Open Graph and Twitter Cards protocols
idea of a successful Web is one that reaches the largest possible audience,
so it is not appropriate to forget the popular social networks.
hide this obligation with the excuse that people cannot share their images or
content on platforms such as Facebook or Twitter, for example, but this is
because they have not added the Open Graph and Twitter Cards protocols.
both HTML and WordPress you must configure them.
Open Graph protocol is added within the “head” section of your HTML
page using the “go: image” tag, while in WordPress you do it using
plugins such as SEO Yoast.
Twitter cards or Twitter cards, it is done in the same way, but adding “twitter:
card” in the “head” section of HTML.
tags are also the beginning to have a good strategy on Twitter .
Do not host your images on third-party websites
the images on a third-party Web site seems, at first glance, a good solution to
prevent your Web from becoming saturated and decreasing its loading speed, but
this play could leave you with a bitter taste.
of it this way, if many others like you, opt for the same solution (and in
fact, it is) the ‘public’ hosting site will be collapsed, crowded with traffic,
which will prevent your images from loading as they should and leaving you
A bad user experience .
is what you least want! Better, follow the advice I’ve already given you
about how to reduce the size of images, without affecting their quality, and
host your images on your own server.
Test your images
to test your images? With an exam? I’m kidding! But
yes; the best way to assess whether your images are being efficient,
is testing them.
example, you can achieve this through Test A / B or ask
your users if the amount of images you have per page pleases them, if
their angle and position are adequate, if they are satisfied with the size and
quality of the image; These things will give you a clear vision of
your website and will give you innovative ideas to improve what is
Evaluate if using content distribution networks
The distribution networks or CDN
content (Content Delivery Network)
are servers where you can store images or files from a Web to
improve bandwidth and have quicker load.
I only recommend them if you have a Web server that is no longer able to meet
all visits, but if this is not the case, it is safer that you do not use them.
it is likely that when you upload your images to the CDN, your domain is
deleted there and, instead, the image takes the domain of the CDN, so when
someone clicks on it, it will be directed to the CDN and not to your Web.
of CDNs: they can be negative for backlinks or incoming links to your website.
Visible! Start climbing positions on Google!
you want your potential customers to find you, before your competition, when
they search for your products or services on Google or other Internet search
Conclusion: The SEO of your images is more important
than you think!
want you to understand that in this visual world we live in, a good image can
open doors for you like never before; I do not exaggerate when I affirm
that SEO for images can lead you to the success that you have
been looking for so much.
the advice that I have indicated here you will be able to notice how your
Web positioning improves and how you get greater conversions.
is not difficult to take advantage of the images if you understand that their
size, quality, originality, loading time and relevance are important to index and position the web content,
also images, correctly in Google.
testing each strategy that I have shown you and you will see how positioning
images on Google becomes part of your day to day.
you think this article is useful to take advantage of the images on your
website? Then don’t keep it! Share it with your friends.